Robert Wooden
Robert WoodenPresident, Wooden Automotive Consultants LLC
EST. 1997
Home/The Owner
Meet the owner

Robert Wooden.

Robert started as a technician and worked his way through nearly every seat in the dealership. Today he leads Wooden Automotive Consultants and built Fixed Ops Intel, the analytics program behind every Warranty Uplift claim.

35Years in the dealership industry
9Dealership roles held
SUNYDegree in Automotive Technology
Every seat in the store

He has done the job you are doing.

Before consulting, Robert worked through nearly every dealership role. That is why his team understands the store from the service drive to the GM's office.

Role heldTechnician01 / 09
Role heldService Manager02 / 09
Role heldParts Manager03 / 09
Role heldFixed Ops Director04 / 09
Role heldIT Director05 / 09
Role heldDMS Administrator06 / 09
Role heldSalesperson07 / 09
Role heldSales Manager08 / 09
Role heldGeneral Manager09 / 09
The road so far

From grease monkey to automotive innovator.

That's how USA Today described Robert's journey in 2024.

AutoNationPenskeLithiaGreenway

Dealer groups Robert and his team have worked with.

Education

State University of New York

Graduated with a degree in Automotive Technology.

1997

Wooden Automotive begins

Starts helping dealerships increase their warranty reimbursement rates.

2011

Joins SmartVMA

A startup software division of BG Products, serving independent stores and large groups including AutoNation, Penske and Lithia. Promoted to General Manager, running development, sales, support, installation and training.

2024

Featured on USA Today

His story from technician to technology goes national.

Today

Fixed Ops Intel & Warranty Uplift

An independent consultant to dealerships of every size, with a free rate analysis powered by Fixed Operations Intelligence.

30+Years of warranty rate practice
0Clients audited due to a rate increase
$1,500Value of the free rate analysis
FlatFee, never a percentage
Free rate analysis

See your qualifying rate before you spend a dime.